My journey is a story of a love affair with brand building. I’ve been a global marketer for the last 20 years, driving great brands like Jack Daniel’s, Finlandia Vodka or Head & Shoulders to sustainable growth locally (e.g. in Poland or Turkey) and globally, most recently as Global Brand Director for Jack Daniel’s Tennessee Honey, Apple, Fire, and Rye.
I am a ‘human after all’ (quoting a favourite Daft Punk song) with a big Ukrainian heart, operating with compassion, humour and an ability to listen to understand. I’m passionate about facilitating truly inclusive discussions and collaboration, leading to great ideas, alignment and, ultimately, success.
I enjoy spending my free time with my family, and exploring beautiful Amsterdam where I am based. I also love traveling around the Netherlands and beyond while taking some pictures of the places and people I see.
Since February 2022, I have been active in supporting my motherland Ukraine as well as my compatriots through volunteering, raising awareness about the war and hardships of my people, and fundraising. That's why 10% of Blauwe Raketje's profits will always go to help protect Ukraine via UNITED24's Safe Skies project or other reliable programs.
My previous marketing leadership roles:
- Global Brand Director Jack Daniel's Tennessee Honey, Apple, Fire, and Rye, Brown-Forman (2021-2024)
- Global Brand Director Finlandia Vodka and Chambord, Brown-Forman (2018-2021)
- Marketing Director Poland and Turkey, Brown-Forman (2015-2018)
- Head of Marketing Russia, Brown-Forman (2012-2015)
- Brand Manager Pantene, Head & Shoulders, Shamtu, Herbal Essences, Procter & Gamble Eastern Europe (2009-2012)
- Brand Manager Wellaflex, Procter & Gamble Eastern Europe (2008-2009)
- Brand Manager Braun/Duracell, Procter & Gamble Eastern Europe (2008)
- Associate Brand Manager Shopper Marketing, Procter & Gamble Eastern Europe (2006-2008)
- Associate Brand Manager Head & Shoulders, Procter & Gamble Eastern Europe (2004-2006)