I aCCELERATE business performance via:
- Connecting and listening to fully understand the business challenges at hand;
- Conducting strategic analysis of various sources of information, leveraging GenAI, and creating a focused and actionable situation assessment;
- Setting an inspiring vision and developing or reviewing brand fundamentals, innovation pipeline, marketing strategies and success measurement metrics using frameworks like who-what-how, value proposition, market-based asset theory and others;
- Developing consumer positioning and creative strategy based on frameworks like brand archetypes, consumer emotional territories (CET) and category entry points (CEP);
- Designing a pre-/post-evaluation approach and communications brief, finding the right partners to develop the marketing plans;
- Driving excellence in execution by inspiring and empowering the teams with the right tools, capabilities and ways of working, and by establishing the right external partnerships.
WHAT WOULD YOU LIKE TO DO?
RUN AN ACTIONABLE WORKSHOP
Throughout my career, I have facilitated countless workshops both virtually and in-person, with teams of any size.
With clear processes, continuous stakeholder engagement, and leveraging technology purposefully, I inspire and motivate people to collaborate and co-create.
ASSESS A BUSINESS OPPORTUNITY
I am skilled in analysing data, identifying trends, and capturing consumer insights. Leveraging the possibilities of GenAI (and a bit of human touch from yours truly), I can help you articulate a strong and actionable opportunity assessment in no time!
DEVELOP A WINNING STRATEGY
Leverage my decades of experience and know-how in developing strategies that improve brand health and drive market share gains locally, globally, and across various categories, portfolios, and brands.
CREATE A COMMUNICATIONS APPROACH
Developing consumer communications has always been my passion. Let's work together to translate consumer and business insights into an inspiring creative brief, select the right creative and research partners, and develop communication plans which will reach your audience and win consumers' hearts and minds.